Travel to Peru – What ASTA the Travel Association have to Say
March 15, 2012
Inca ruins of Pisac
With history, wildlife and intriguing cities in abundance, its little wonder Peru has caught the attention of US travelers looking for something beyond the usual holiday experiences. According to operators, Peru has become one of the most popular South American countries, with its myriad attractions offering visitors a cultural and diverse vacation.
Peru has many highlights, but its biggest draw is its culture and heritage: archeological sites are scattered around the country, with many dating back to the Inca Empire (1500-1200BC), a civilization renowned for its architecture. The most famous is Machu Picchu, the preserved ruins of an ancient city attracting a million visitors each year.
The country is also geared up for adventure travel, with trekking high on the agenda and most visitors keen to follow the legendary Inca Trail passing through incredible scenery and past Inca ruins to Machu Picchu.
Inca Trail to Machu Picchu
Mara Seminario, director of tourism, PromPeru, says: “The US is an integral market for Peru and we’re continuing to see an increase in visitor’s year-on-year. Our living ancient history, vibrant culture and diverse outdoor adventure landscape, coupled with our favorable exchange rate, new luxury accommodation developments and world-class cuisine, appeal to US travelers’ desire for an exotic, once-in-a life time experience. It also has the added benefit of exceptional service and modern amenities.”
PromPeru is continuing to invest in the US market, to encourage more travel agents to sell Peru; it has recently opened a new PrornPeru representation office in New York to provide sales support, background materials and educational training for the trade.
As for the destination itself, Peru has seen many developments over the last year, with new Peru hotels opening on a regular basis, particularly boutique and luxury properties. Aranwa Hotel & Wellness Boutique, a restored manor house from the l6th and l7th centuries featuring a Jacuzzi in each room, is due to open in the city of Cusco later this year.
Despite the global recession, Peru is still attracting US visitors. Gary Murphy, president of Brendan Vacations, says: “South America, especially Peru, continues to see strong sales. Our clients are seeking enriching cultural experiences and Peru delivers on this.”
Excerpt from ASTA Network Magazine 2009.